Clairol Demi Hair Dye

Enhance your look with rich, radiant color and glossy, gotta-have-it shine! A zero ammonia formula with Coconut Oil + Aloe conditions your hair, leaving it smooth and radiant. This vegan formula offers gentle color that blurs visible grays and washes away gradually. Available in 37 shades, find the hue that’s totally you. Discover your natural shine with Clairol Natural Instincts! *Learn more about Vegan on our website.

The video showcases the product in use.

The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. hero-video Merchant Video

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NATURAL INSTINCTS 3 INGREDIENTS 4 WHAT’S IN THE BOX? 5 HOW TO USE 6 BEFORE & AFTER

The video showcases the product in use.

The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. hero-video Merchant Video

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FIND YOUR SHADE 3 BLONDE SHADES 4 BROWN SHADES 5 RED SHADES 6 BLACK SHADES

Is Natural Instincts permanent?

Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes. Does Natural Instincts hair color cover gray hair? Natural Instincts enhances your natural color, boosts shine but doesn’t cover grays 100%. Should I apply Natural Instincts to dry or damp hair? Apply to dry hair that’s free of styling product build-up. Don’t use shampoo for 24 hours after coloring. Will Natural Instincts damage my hair? No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia. Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing? Yes, do a strand test before coloring your whole head to ensure you have the timing down.